With a background in engineering, I have over 40 years’ experience in the design, production, marketing, and sales of cold-formed steel building products. I was instrumental in the development of the original cold-formed steel structures code (AS1538) and have over 20 patents and registered designs to my name.
John McLanders
PRODUCT DESIGN
I can assist in your product design, whether it be a small component, or an assembly of building products. From design to prototyping, and then through the testing phase, I can assist your design teams to develop a cost-effective design solution.
TECHNICAL SUPPORT
From simple telephone calls to on-site assistance, I can provide that extra level of reassurance to your staff and customers.
TECHNICAL TRAINING
My specialty is taking complex engineering concepts and making them digestible to all levels of frontline sales staff. From structured training courses or simple one on one discussions, I can provide a pathway for your sales staff to follow to an easier way of selling. This takes your products and creates a unique training program that benefits all levels of internal or external salespeople.
MARKETING
I have extensive experience improving B2B (business-to-business) and B2C (business-to-consumer) relationships for maximum profit. I am skilled at reviewing products and their fit within marketing plans or segments.